Five ways mobile apps will evolve in 2013 on your tablets and smartphones.
5. Push Notifications Will Rival Email
Text and multimedia messages were vastly popular for marketers back in the day. And then BlackBerry revolutionized the landscape with push-based email. Now, Apple and Android dominate the market with Push Notifications, giving way to a new era of mobile marketing. Push Notifications are the future for marketers, enabling them to quickly engage their customers. With response rates for Push Notifications three times that of email, they offer a much higher ROI than email or SMS.
