Five ways mobile apps will evolve in 2013 on your tablets and smartphones.
3. Mobile Coupons Will Go Mainstream
While mobile coupons have seen wide-spread adoption to date, their use in mobile devices are expected to skyrocket in 2013 with the advent of geotargeting and Near-Field Communications (NFC). With 70 million coupons redeemed each Sunday, this marks a huge opportunity for brand marketers.
While digital coupons only represent 0.5 percent of overall distribution, they represent 10 percent of redemption according to ACP. Moreover, the Mobile Marketing Association is creating a new mobile coupon ad unit for 2013, which will streamline how customers digitally “clip” coupons.
Retail stores will be the first to adopt mobile coupons, with manufacturer coupons trailing. The future of mobile coupons provides marketers with complete, end-to-end control and insights by way of point-of-sale integration.
