Five ways mobile apps will evolve in 2013 on your tablets and smartphones.
4. Use of Location Based Mobile Marketing Will Increase
Geotargeting isn’t new to marketers, but few have mastered the art of geotargeting to mobile devices. In 2013, FunMobility’s Mobile Relationship Management Suite will change how marketers target their customers. Using this platform, marketers can instantly push special offers when customers drive by their stores. Alternatively, they can use this technology to create and nurture meaningful relationships by encouraging in-store check-ins or friendly competition amongst friends using a points-based rewards system.
