Five ways mobile apps will evolve in 2013 on your tablets and smartphones.
2. Marketers Will Create Apps, Too!
In 2013, the CMO will have more clout within organizations, marking a profound shift in thought and priorities. As management explores cost effective alternatives to traditional app development that boosts engagement, companies will seek marketers to take the reins.
More resource-strapped businesses will see the need – not desire – to create engaging mobile experiences for their customers. eMarketer conducted a study that said consumers spend 12 percent of their media time on smartphones, compared to 3 percent in 2009. Having a sound mobile strategy is an integral component of a company’s overall marketing focus.
Since the average consumer downloads over 100 apps, FunMobility believes apps won’t be a part of your marketing strategy – they’ll be the centerpiece. Typically, going to bed with your customers is frowned upon, marketers will do just that. A Stanford study found 75 percent of iPhone users take their phones to bed with them, leaving marketers with an opportunity to intimately engage and nurture their customers.
