Marketers can now better understand ad effectiveness on mobile apps and across platforms.
As with Nielsen Online Brand Effect, the mobile in-app resonance solution is built around a real-time, collaborative model that allows everyone with a stake in the campaign to measure and optimize performance in-flight. The results, in total and by app, segment, lifetime performance, creative and frequency, are displayed in a web-based dashboard in real-time. In addition, the scalable nature of the solution means that a larger portion of a marketer’s ad spend can be measured and optimized.
“Mobile is a consumer’s best friend: a companion, helper, teacher, entertainer. It’s no wonder time spent on mobile continues to grow as options like apps expand and enhance the user experience,” said Steve Hasker, President, Global Product Leadership, Nielsen. “As more marketers tap this evolving medium, we’re excited that Nielsen Mobile Brand Effect will be there to help them understand how their ads resonate on mobile and across platforms.”
The launch of Nielsen Mobile Brand Effect is the latest development in Nielsen’s strategy to deliver end-to-end solutions that measure the reach, resonance and reaction to ads across platforms and around the globe. Nielsen’s TV and online Brand Effect solutions are available in the U.S. and in select markets internationally.
