
  •  Trending
    • Nintendo
    • Shigeru Miyamoto
    • universal studios
    • universal studios hollywood
  • Videos
  • News
  • Reviews
  • Interviews
  • Previews
  • Entertainment
  • DVD/Blu-ray
Hot Articles
  • Xbox One Preorders Virtually Sold Out, Already More Hype Than 360

Menu
  • Facebook
  • Twitter
  • Youtube
  • Subscribe

Nielsen Launches New Mobile Game Measuring Service

 
John Gaudiosi
Read +

John Gaudiosi is co-founder of GameHub Content Network and Editor-In-Chief of GamerHub.tv. He's covered the video game industry for 20 years for outlets like Reuters, The Hollywood Reporter, Forbes, CNN, Entertainment Weekly, Geek Magazine, NVISION and Tegrazone. 

  • News
 Published March 6, 2013 9:00 AM

Marketers can now better understand ad effectiveness on mobile apps and across platforms.

As with Nielsen Online Brand Effect, the mobile in-app resonance solution is built around a real-time, collaborative model that allows everyone with a stake in the campaign to measure and optimize performance in-flight. The results, in total and by app, segment, lifetime performance, creative and frequency, are displayed in a web-based dashboard in real-time. In addition, the scalable nature of the solution means that a larger portion of a marketer’s ad spend can be measured and optimized.

“Mobile is a consumer’s best friend: a companion, helper, teacher, entertainer. It’s no wonder time spent on mobile continues to grow as options like apps expand and enhance the user experience,” said Steve Hasker, President, Global Product Leadership, Nielsen. “As more marketers tap this evolving medium, we’re excited that Nielsen Mobile Brand Effect will be there to help them understand how their ads resonate on mobile and across platforms.”

The launch of Nielsen Mobile Brand Effect is the latest development in Nielsen’s strategy to deliver end-to-end solutions that measure the reach, resonance and reaction to ads across platforms and around the globe. Nielsen’s TV and online Brand Effect solutions are available in the U.S. and in select markets internationally.

  • Previous Page
  • 1
  • 2
  • 3
  • Mobile
  • Tablets
  • Smartphones
  • video games
  • apps
  • Gamerhub.tv
  • zynga
  • Nielsen
  • brand effect
  • Greg Stuart
  • mobile marketing association
  • Julie Shumaker
  • YuMe
  • Ed Haslam
  • Buffalo Wild Wings
  • Flurry
  • Sean Galligan
  • Steve Hasker
  • News

Related Reading

spacer 0 Comments

New Pokemon TCG Pocket Expansion Announced

Take a trip to the Alola Region!

Published April 24, 2025 9:15 AM, by
Steve Tyminski
spacer 0 Comments

Pokemon Home Updates

Mobile version getting some add-ons

Published October 18, 2024 8:10 AM, by
Steve Tyminski
spacer 0 Comments

PAX East Back in Boston in 2025

Not having to hit Boston in the winter is ok with me!

Published April 3, 2024 2:27 PM, by
Steve Tyminski
spacer 0 Comments

AFK Journey Hands-On AT PAX East 2024

I wasn't going to get sucked into another mobile game. Then AFK Journey came around.

Published March 29, 2024 8:41 PM, by
Steve Tyminski
GamerFudge
© 2025 | All Rights Reserved.
  • Read
  • News
  • Reviews
  • Previews
  • Interviews
  • Entertainment
  • Read More
  • Features
  • News
  • Walkthroughs
  • Media
  • Privacy Policy
  • Terms of Service
  • GamerHub Network
  • Modojo
  • Shacknews
  • Trending
  • Nintendo
  • iOS
  • Pokemon GO
Powered by Shacknews