Marketers can now better understand ad effectiveness on mobile apps and across platforms.
“Mobile in-app advertising provides an immersive, engaging environment for our customers to connect with their audience,” said Ed Haslam, SVP, Marketing at YuMe, who participated in a limited release period in late 2012. “Nielsen Mobile Brand Effect enables us to make improvements in-flight to ensure every placement generates the biggest possible impact for our clients. As more and more of our advertisers integrate mobile in their multi-screen campaigns, these brand metrics prove the value across each screen.”
“We’ve always been a Guest-focused company and we know that mobile is really the way of the future and is where our Guests live. We’re pleased that we now have a way to measure the effectiveness of our mobile media campaigns, just as we do with traditional channels,” Kathy Benning, EVP, Global Marketing, Buffalo Wild Wings.
“Connecting people to brands through their preferred media channels is our primary focus when crafting a connection strategy. Mobile offers a wealth of opportunity to connect with flexible solutions; however, it does remain an emerging platform. The effort to measure the effectiveness of our mobile media initiatives was nothing short of laborious,” said David Denham, Chief Strategy Officer, space150. “Working closely with Nielsen’s mobile dashboard has been a great market solution because it reduces the effort to measure and provides us real time insights about the business impact of our campaigns.”
"Nielsen Mobile Brand Effect helps us easily demonstrate the effectiveness of our mobile audience-buying solution to advertisers and agencies with brand-relevant metrics,” said Sean Galligan, Flurry VP of Sales and Business Development. “We've been able to show 40 percent lifts in awareness and preference for large, established brands - figures that clearly demonstrate the ROI on their advertising and help us build great long-term relationships."
