Walt Disney Imagineers talk about the gaming influences that drove the new Test Track reboot at Walt Disney World Resort.
The fun and excitement extends to the post-show area, which continues the story of Chevrolet design:
Scoring their design. Guests get to compare their virtual car’s performance results to that of a baseline “SimCar” – and see how they performed against their fellow “designers” and recent top scorers.
Guests as freshly-minted car designers can even create their own TV commercial – starring their virtual custom vehicle and adding location, narration and music – and email it to friends and family.
At a digital driving table laying out a road course, guests have an opportunity to race their virtual custom-concept vehicles against other guests’ designs, over changing terrains and encountering extreme conditions.
In another experience, guests get to pose for photos with actual Chevrolet vehicles. Also, through green screen technology — with a few taps on their touch screen — guests suddenly find themselves posing with their virtual concept Chevrolet on the lunar surface, a polar landscape, arcing across the galaxies or other thrilling scenes. The images become easily sharable on social media, sending virtual postcard greetings to family, friends or co-workers back home.
New and concept Chevrolet vehicles are laid out showroom-style. Guests can get behind the wheel of Chevrolet’s latest production models. Chevrolet product specialists are on hand to answer any questions.
Test Track Presented by Chevrolet continues a 30-year relationship between General Motors and Disney at Epcot dating to the opening of the park Oct. 1, 1982 with World of Motion.