Walt Disney Imagineers talk about the gaming influences that drove the new Test Track reboot at Walt Disney World Resort.
At design kiosks, rows of touch screens become canvasses for guests to try their hand at automotive design. They can design alone or collaborate on their design with family and friends. Even choose from six different languages.
Here, they can virtual-draw – stretch and shape their vehicle design by length, width, height and engine size — and decide which performance attribute is most important to them. Once they create – from infinite possibilities — the design of their dreams, guests complete their creation with even more choices. They can make a design statement with an expressive front grill, tailored wheels of various sizes and styles, and custom paint with graphics and other vehicle accessories. And the crowning touch of every design – Chevrolet’s world-famous bowtie logo.
Even FASTPASS and single rider guests can choose the performance attribute most important to them and select their virtual car’s profile from a selection of pre-designed vehicles.
Their virtual custom-concept Chevrolet vehicle complete, the adventure then shifts into high gear as guests – armed with a card encoded with their personal specs that allows their design to ride with them and see how it performs – board their 6-person “SimCar” ride vehicle. Ahead: a thrilling journey into a dazzling multi-sensory, optically charged experience as guests put their personal design through a series of performance tests – the exhilarating heart of Test Track Presented by Chevrolet.
Along their route, riders experience changing terrain and extreme conditions as their designs are scored at checkpoints for Capability, Efficiency, Responsiveness and Power. How does their design stand up to the challenging hills, switchbacks and straight-aways of the Test Track circuit? How well does it navigate through bumpy roads, icy conditions, turn-on-a-dime curves and other surprises? Their design skills are put to the test – at speeds of up to 65 mph.
