Walt Disney Imagineers talk about the gaming influences that drove the new Test Track reboot at Walt Disney World Resort.
Amid upbeat music, eye-popping lighting effects and a collection of Chevrolet concept and new vehicles, guests themselves become automotive designers – and peer into the future of personal transportation in the process.
“Through an enduring partnership, Chevrolet and Disney continue to inspire generations to imagine the impossible and innovate,” said Chris Perry, vice president, Chevrolet Global Marketing. “The re-imagined Test Track reflects the personality and values of Chevrolet design and offers guests a behind-the-scenes look at a discipline that drives our business. This first-of-its-kind automotive design attraction represents the best of Chevrolet design and Disney innovation.”
Test Track guests enter an all-new, interactive pre-show area with a future-focused design theme – from the fully realized Chevrolet Miray roadster concept car and the Chevrolet EN-V to dynamic media displays including models and sketches of vehicle design possibilities. The sleek new “Chevrolet Design Center” invites guests to create their own virtual custom-concept vehicle.
Car designer wannabes get to shape their own virtual car, truck or crossover and learn how their choices perform against four important performance attributes that guide Chevrolet designers:
Capability – design your car to handle the roughest roads or most extreme weather conditions
Efficiency – create a car that saves on fuel, reduces your environmental footprint, cuts down on emissions or even uses recycled parts
Responsiveness – choose elements that will give you easy maneuverability through the tightest of turns
Power – choose the gear you need to make your car a racer or a hauler
