Domestic admissions increase to 1.36 billion in 2012, ticket prices remain the same.
"The cinema industry serves an increasingly diverse audience, by age, gender and ethnicity," said John Fithian, President and CEO of the National Association of Theatre Owners (NATO). "The record box office, here and abroad, shows that when we meet that diversity with a broad range of movies and amenities, cutting edge technologies and viewing options our industry thrives."
In the US and Canada, 3D box office was comparable to 2011 levels at $1.8 billion, despite fewer 3D film releases.
More than two-thirds of the U.S./Canada population – 225 million people – went to the movies at least once in 2012, consistent with prior years. Cinema ticket sales continue to be driven by frequent moviegoers – those who go to the movies once a month or more. Frequent moviegoers represent 13% of the population but purchased 57% of all tickets sold in 2012.
For a detailed analysis of the 2012 MPAA Theatrical Market Statistics please click HERE.
