Under Armour showcases its newest campaign for 2013 spearheaded by an elite class of Sports & Entertainment figures. GamerHub had an opportunity to witness the unveiling of UA's "I WILL" and their breakthough performance gear Armour39.
For years UA has has been proactive to be perceived more than just a company with a cool logo, and fierce three-worded slogans. Much like their original campaign, “Protect this House”, UA took it to another level creating an 8,000 square foot specialty retail store called “Under Armour Brand House where their newest spokesmodels for Armour 39, All Pro Running Back Arian Foster of the Houston Texans, and Former MMA Champion, now Hollywood star Gina Carano had an opportunity to visit and try out Armour39 at their new facility. Carano, formerly known as American Gladiator Crush, now one of Hollywood’s hottest action-actresses was emphatically excited to have been chosen to represent a quality brand like Under Armour as they usher into 2013 with a force.
The Armour39 system is expected to be released late March 2013. For those interested in learning more about UA’s newest campaign or Armour39 visit www.facebook.com/underarmour or @UnderArmour #IWILL
