Under Armour showcases its newest campaign for 2013 spearheaded by an elite class of Sports & Entertainment figures. GamerHub had an opportunity to witness the unveiling of UA's "I WILL" and their breakthough performance gear Armour39.
Armour39 comes equipped with a module & Strap which you place around your solar plex area, an Armour39 watch which is attached to your wrist, and the Armour39 mobile App which you’ll be able to down load on any compatible smartphone, like the Iphone, or Droid.
The key to Armour39 lies in the advanced algorithm formulas used to capture and compute a single score called WILLpower which objectively helps to measure how hard you’re getting it in or how soft you’re getting it out.
While UA understands that results are only as good as the athlete, the ability to track heart rate, calories burned, intensity, and recovery is truly unique. Having the means to quantify these results to determine you work intensity, according to performance critics believe is “unprecedented”. The release of Armour39 is expected to be UA’s counter brand to the Nike+ Fuelband, however, coupled with the “I Will” Campaign CEO Kevin Plank affirms their “promise to continuously redefine the future of performance through innovation that will help give athletes an edge.”
