Three million unique viewers watched live streams of the Big Game, which is good news for Sony and it's Super Bowl streaming God of War commercial.
In addition to viewership numbers, Super Bowl XLVII smashed the record for the most-social event in the history of television, according to third-party research firms BlueFin, SocialGuide and Trendrr. Trendrr tracked more than 52.5 million social comments throughout the day, more than three times the numbers tracked for 2012’s Grammy Awards and Super Bowl XLVI, the previous top events.
“Our live stream of Super Bowl XLVII not only set online viewership and social-media records but set the standard for a second-screen sports experience,” said Jim Lanzone, president of CBS Interactive. “Our goal was to create an environment that would serve as the perfect complement to CBS Sports’ coverage of the game. We’re extremely proud of this historic experience.”
“This year’s record-setting engagement demonstrates that our fans are always looking for more ways to engage with NFL content,” said Hans Schroeder, NFL senior vice president of media strategy and development.
CBS Sports’ coverage of Super Bowl XLVII (Feb 3: 6:32-8:41 and 9:11-10:47 p.m. ET) was watched in all-or-part (at least six minutes) by a record 164.1 million viewers. Last night’s 164.1 million (persons 2+) is the highest number of viewers to ever watch all-or-part of the Super Bowl. The previous high was 2011’s 162.9 million for the Green Bay Packers-Pittsburgh Steelers game.
