International advertising deal will allow Surf to connect with millions of female users worldwide on King.com.
The Surf campaign will start on January 15, 2013 and will run for six months. The branded game will be available in Argentina, Brazil, Chile, Australia, New Zealand, France, United Kingdom, Thailand, Turkey, Philippines and Romania. The campaign will be cross-promoted across the full King.com network of games.
Bubble Saga was the first of King.com’s games to be launched on Facebook. It attracts 3.5 million monthly active users (AppData), three-quarters of them women and half of these between the ages of 31 and 50.
King.com is a worldwide leader in casual social games with over 50 million monthly players and more than 3 billion games played per month globally. King.com offers over 150 exclusive games in 12 languages through its premier destination, King.com, mobile devices, Google+ and Facebook, where it is a top 10 Facebook developer. The company is the exclusive provider of online games for leading global portals, websites and media companies. King.com has offices in London, Stockholm, Barcelona, Bucharest, Hamburg, Malta and San Francisco.
