The Get Connected UltraViolet Movie Starter Pack digital movie promotion debuted at CES.
“It is terrific to see leading companies in content and hardware come together and agree on a standard allowing more content, more options and more products to consumers,” said Gary Shapiro, president and CEO of the Consumer Electronics Association, the producer of the International CES. “We are pleased to provide the global spotlight of CES to support this major announcement. This new promotional effort exemplifies the spirit of the CES as the home for introducing exciting new innovations and cross-industry partnerships to the world.”
UltraViolet is an all-new way for consumers to collect, access and enjoy digital movies and TV shows in the cloud. Consumers who purchase a Blu-ray Disc, DVD or digital video with the UltraViolet logo can then stream or download the movie or TV show to an UltraViolet-compatible device. UltraViolet provides secure, lifelong access to content in the cloud across platforms from any and all manufacturers and retailers who enable UltraViolet.
UltraViolet is currently available in retail locations across the U.S, U.K. and Canada bundled with DVDs and Blu-ray Discs, and with UltraViolet digital sellthrough and disc-to-digital options also available via select U.S. retailers.
UltraViolet household accounts in the U.S. recently surpassed nine million registrations. The technology also continues to broaden its reach internationally, with 2013 UltraViolet launches expected in Australia, France, Germany, Ireland and New Zealand.
