Record-breaking activations and app downloads between Christmas and New Year’s Day helps mobile companies celebrate 2013.
The final week of the year, between Christmas and New Year’s Day, grew by 65% over the early-December baseline, historically breaking through the largest single week record previously set during the same week of 2011. While several weeks since late November delivered billion+ week download levels, the holiday week delivered a record-shattering 1.7 billion downloads.
“The U.S. took the lion’s share with 604 million downloads, or 34.3%,” said Farago. “Just before the holidays, Flurry estimated that there were 181 million active iOS and Android devices in the U.S. market, compared to 167 million in China.”
For 2013, Flurry expects the trend of one-billion-download weeks to become the norm, and that the industry will surpass the two-billion download week during Q4.
“Following a year where Google and Apple drove unprecedented adoption of mobile devices, Facebook declared itself a mobile company, and Amazon and Microsoft both made significant investments into mobile computing, we look forward to continued record-breaking adoption of smart devices and applications,” said Farago.
