PlayStation 4 and Xbox One will have Twitch integration for intuitive broadcasting.
WestSummit Capital also provided commentary on the partnership: “We see many exciting opportunities for Twitch to build upon their global leadership position in this explosive sector of the industry, especially in the innovative and rapidly growing Asia Pacific region,” said Raymond Yang, Co-Founder and Managing Director at WestSummit Capital. "We are delighted to partner with Twitch as the company enters its next phase of growth.”
The new funding will help support and expand the Twitch Media Group, an internal ad sales force with a deep bench of game industry expertise and a key pillar of Twitch’s business strategy. In addition, the investments will help ensure Twitch’s infrastructure is prepared for the impending release of the PlayStation 4 and Xbox One, which will both feature Twitch broadcasting and viewing functionality.
“Given the excitement surrounding Microsoft and Sony’s upcoming video game consoles, Twitch will be in a lot of living rooms this holiday season,” adds Lin. “Their intuitive and accessible integration of Twitch removes the barriers to entry which casual broadcasters currently face, so we expect traffic numbers to soar when these consoles launch. The trend of video game based content as entertainment is not only here to stay, it’s becoming a critical part of the holistic gaming experience.”
Twitch will also use the investment to continue iterating on its core product, expand its global video delivery infrastructure, enhance its quality of service, and support and grow its partnership network with the world’s largest game publishers and platforms.
Twitch is the world’s leading video platform and community for gamers. More than 45 million gamers gather every month on Twitch to broadcast, watch and chat about gaming. Twitch’s video platform is the backbone of both live and on-demand distribution for leading video game broadcasters including casual gamers, pro players, tournaments, leagues, developers and gaming media organizations. Twitch is leading a revolution in the gaming community, working to create a participatory experience that transcends gameplay.
