The marketing conference celebrated the best campaigns in gaming.
"Wow! I'm humbled, first with the nomination, especially in the company of so many amazingly creative teams. And second, on behalf of the entire team at Compulsion, we are truly honored that Contrast was identified as the Best Selected Project by Game Connection America," said Guillaume Provost, creative director and founder at Compulsion Games. "It's been a four-year long journey - from being on my own with a simple idea scribbled on a piece of paper in a cafe in Lyon, to the small and passionate team of eight amazing people who all fell in love with the project and shared their craft to propel Contrast to where it is today. We are so proud of this project and our accomplishments. The recognition of our hard work from organizations like Game Connection is greatly appreciated and we continue to be amazed by the incredibly positive response from the media and especially the public."
Contrast was chosen for their approach to combining 3D and 2D platforming. Set in a world reminiscent of the roaring twenties, the game challenges players to navigate the 3D world with strategic use of 2D “shadow” form. The game also tasks players with manipulating light to discover new things in the world in the form of shadows. Contrast is originally scored drawing inspiration from early twentieth-century jazz music. The title is set for launch in Spring 2013 for PC on Steam.
The award ceremony, sponsored by Microsoft, took place on Tuesday March 26 Game Connection America. Other award winners from Game Connection include the recipients of the Game Connection and [a]list daily Marketing Awards. The winners are:
Best Broadcast Campaign - ichi for THQ with Metro: Last Light
Best Digital Campaign - TBWA/Gamelab for McDonald’s China with Angry Birds Magic in McDonald’s
Best Print Campaign - Ayzenberg Group for Microsoft with Contre Jour pop-up press kit
Best Experiential Campaign - iam8bit for Bethesda Softworks with Dishonored “Boyle Party”
Best Mobile Campaign - Midnight Oil Creative for Square Enix with Tomb Raider Scavenger Hunt
Best PR Campaign - Midnight Oil Creative for Ubisoft with Far Cry 3
Best Social Media Campaign - Sandbox Strategies for Activision with Activision’s Family Game Summit
Best Original Content Campaign - Armed Mind for Activision Blizzard with Call of Duty: Black Ops II “Rightful King” Kindle short story
Best Overall Marketing Campaign - Midnight Oil Creative for Activision with Skylanders Giants
Best Marketing Team of the Year - Midnight Oil Creative
