The Federal Trade Commission study found that the video game industry leads retail enforcement of age restrictions.
To help ensure that parents’ awareness and usage levels of the ESRB system remain high, the U.S. video game industry recently announced a public service campaign, encouraging parents to check ratings and enable parental controls available on video game consoles.
The Entertainment Software Association is the U.S. association dedicated to serving the business and public affairs needs of companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. The ESA offers services to interactive entertainment software publishers including a global anti-piracy program, owning the E3 Expo, business and consumer research, federal and state government relations, First Amendment and intellectual property protection efforts. For more information, please visit www.theESA.com.
