Women lead free-to-play and mobile game adoption while men spend more on average.
The survey found that 46 percent of women indicated that gaming on a smartphone was their preferred gaming platform, while slightly more (48 percent) of men favored console gaming instead. There were also strong gender differences across game genres, where men were almost three times more likely to play shooters, 48 percent versus just 17 percent.
“The modern era of console, PC and mobile game development is quickly changing,” said Andre Machicao, head of PlaySpan. “Developers are faced with more platform choices and monetization channels than ever before, and these survey results offer a clear view into where developers should be placing their bets to broaden their audience.”
To learn more about the Magid survey, join PlaySpan at the Game Developers Conference this month where they’ll be presenting the complete survey findings and sharing additional results. Stop by PlaySpan’s booth #824 in the South Hall at 3:30pm PST on Wednesday, March 27 to learn more.
Frank N. Magid Associates conducted an online survey of 743 individuals in December 2012 that focused on the attitudes and behavior among a broad range of gamers. Using a highly qualified sample provider, Research Now, Magid surveyed a representative sample by gender, age (13-54 years old) and ethnic background. A screening question (Which platform do you own and use regularly for gaming) was used to identify current gamers. Those who did not select at least one of the platforms were screened out.
PlaySpan provides game developers with a complete monetization platform offering payments, subscriptions and virtual currency wallet microtransactions solutions for online games. Monetize globally by presenting consumers a geographically optimized payment experience from over 100 payment methods - all through a Single REST API. Behind the scenes PlaySpan applies its cutting edge fraud technology specialized for digital content to minimize fraud. Comprehensive reporting and analytics provide keen business insight.
