Company adds Electronic Arts founder Trip Hawkins as a Senior Advisor
The platform launch follows on the heels of an explosive year in mobile for the company. At 105 million monthly active users across iOS and Android, NativeX’s mobile business grew 350 percent in the last year. NativeX also recently opened a San Francisco office and expanded its employee headcount to 165.
“Our goal is to provide the innovation and the creativity to ensure consumers get their favorite apps for free,” said Rob Weber, co-founder and senior vice president of NativeX. “We want to help developers thrive through the success of their apps.”
Developers interested in learning more about NativeX’s new product suite can visit www.nativex.com. NativeX will also be present at the 2013 Game Developers Conference. NativeX is hosting a panel on native advertising and generating game revenue at GDC 2013 with Trip Hawkins and Ben Vu of SkyVu.
NativeX is a leader in innovative monetization and user acquisition solutions for mobile and web apps. For publishers and developers who want to monetize with advertising that really works, NativeX is the marketing technology platform that is reinventing in-app advertising to create more effective and engaging ad experiences that enable developers to build successful businesses around their apps. Native advertising becomes part of the user experience and it out-performs standard display advertising by 150 percent, often doubling or tripling revenue for publisher partners.
