Game On will challenge young people to leverage gaming technology to increase outdoor activity.
“Video games today are entertaining, inspiring, and educating millions of Americans,” said Erik Huey, senior vice president for government affairs at ESA, the U.S. trade association representing computer and video game publishers. “We are proud that new communities are seeking to harness our industry’s innovation and creativity to motivate individuals for positive change. We look forward to working with the Outdoor Nation and outdoor enthusiasts to enhance America’s youth to enhance their exploration of nature using video game technology.
Project winners will have the opportunity to attend E3, the world’s leading computer and video game event, which will be held in Los Angeles in June 2013. All winning apps will be made available for download.
Advisory council members include: Kevin Kilcullen, US Fish and Wildlife Service; Erik Huey, Entertainment Software Association; Constance Steinkuehler, University of Wisconsin and former White House Advisor; Nick Fortugno, Playmatics; Greg Trefry, Gigantic Mechanic; Tim Loew, MassDiGI; Ben Sawyer, Games for Health; Dave Bisceglia, The Tap Lab; Scot Osterweil, MIT; Larry Selzer, The Conservation Fund and Christine Fanning, Outdoor Foundation.
Outdoor Nation is committed to increasing and expanding youth participation in outdoor recreation thorough entertainment, education, engagement and action in order to cultivate a healthier, more active generation. During the past year, Outdoor Nation has awarded more than $250,000 to youth for projects that reconnect young people with nature.
Outdoor Nation is an initiative of The Outdoor Foundation and was founded with initial support from The North Face, Recreational Boating and Fishing Foundation, The REI Foundation, The Conservation Fund and the National Park Service.
