Students can now learn more about Abraham Lincoln through Steven Spielberg's Oscar-nominated film as part of their history lessons.
parti“Before the film was released, we engaged Penn Schoen Berland to conduct a research study to help inform the focus of our Social Action campaign for Lincoln -- this is something we do for all our campaigns, said Participant CEO Jim Berk. “Among the findings of the study was that more than half of Americans think it’s important to learn about Lincoln, but two thirds say they know little to nothing about him. While I’m sure that’s changed thanks to the tremendous popularity of the film and all the surrounding attention, it still clearly indicated the need to better educate our students about the 16th President’s accomplishments.”
Lincoln has resonated with diverse audiences of young and old across the nation, grossing over $170 million to date. The film has elicited tremendous positive response from educators, politicians, historians and the general public and stands as testament to the fact that an understanding and knowledge of history can be an enlightening and powerful tool for all Americans.
The promotion started on Lincoln’s Birthday with Participant Media’s Social Action Campaign Stand Tall: Live Like Lincoln bringing the film to eight U.S. towns all named Lincoln, followed in mid-March with screenings at 15 Lincoln high schools across the country in largely underserved communities. As part of that effort, each school will receive brand-new, audio-visual equipment to best experience Lincoln and any future films they screen at their school. The new AV equipment includes: 120-inch portable screen, Blu-ray and DVD player, projector and new speakers. Screenings will be followed by moderated conversations and distribution of Disney’s educational curricula.
