There's no letdown in the living's infatuation with the undead.
Zombies show no signs of letting up in terms of popularity on the big screen in movies like Warm Bodies and on the small screen in TV shows like The Walking Dead. Deep Silver has achieved a major milestone in worldwide sales for the zombie action game Dead Island. Since its release in September of 2011, Dead Island has sold-through over five million copies worldwide and still maintains an exceptionally strong sales rate in all channels. This achievement includes sales from both retail and digital versions.
“While others focus on ever-increasing development budgets and driving brand messages via ballooning marketing expenditures, Deep Silver stands for hitting the zeitgeist, innovation and fresh gameplay,” said Klemens Kundratitz, CEO of Koch Media. Dead Island has an incredibly active and enthusiastic community, and we are thrilled to welcome the five millionth player to the world of Banoi. This once again proves that venturing into new waters in terms of games publishing does matter for success and that even at the end of a console cycle new IPs can be created and nurtured into lasting franchises.”
“We’re very proud to have achieved five million units sold worldwide! We see this sustained excellent performance as a particularly good omen for the projected sales of Dead Island Riptide, our upcoming next installment, that will be released later this year,” added Menno van der Bil, International Commercial Director, Koch Media. “The continued success of Dead Island has proven that we’re on the right track with our overall IP strategy for Deep Silver. Further new IPs with an innovative angle and maybe even a surprising touch can be expected from Deep Silver.”
Dead Island Riptide is the next installment in the Dead Island franchise. Its story is a continuation of the incidents taking place in the original game and it adds many new features to the co-op focused gameplay.
