The serious game challenges youth to build a virtual Subway for a chance to meet the owner of the restaurant franchise.
One hundred semi- finalists, one from each country where SUBWAY restaurants are located, along with the 5 winners, will be introduced to the global management team for the brand. The SUBWAY management team is committed to working with the top performers and to introduce them to opportunities to be part of the global franchising team. Possible opportunities for qualified individuals could range from supporting regional restaurants as field consultants, working with a regional development team to help grow the brand, joining the corporate management team, working with multi-unit franchisees, store level employment or even get the chance to own a SUBWAY franchise.
“We have more than 400,000 team members in the 100 countries where we are open,” said Don Fertman, Director of Global Development. “This is a wonderful chance for us to offer opportunities to some very deserving and ambitious young people.”
“For 47 years we have provided both entrepreneurs and staff members with business opportunities and support systems to help them become more successful,” said Fred, co-founder and President of the SUBWAY chain, and a member of the International Franchise Association Hall of Fame. “We want to take that a step further with the Build Your Own Virtual Subway Challenge by identifying young people globally who would be a great fit for our business. We know that as Subway continues to grow, it will be the young entrepreneurs throughout the world that will keep our brand relevant and vibrant.”
The mission of the Young & Successful Media is to ensure that young, driven people have access to opportunities to realize their full potential. As experts in the field of global youth employment and entrepreneurship, Young & Successful Media specializes in high impact and engagement campaigns that inspire next generation leaders. Ten years ago they produced an earlier version of this case study on the SUBWAY brand (on VHS tape) and sent it to 2,000 schools in North America, providing entrepreneurs with the insights on how to own and operate their own business. That case study is one of the most popular among teachers and students in the US and is still requested to this day, which prompted the partnership between SUBWAY and Young & Successful Media to launch this global on and offline campaign celebrating the brand opening a restaurant in its 100th country.
The online game – The Virtual Build Your Own SUBWAY Challenge - is expected to attract players from every corner of the world who will set up their own store, choose their location, learn the business, answer quiz questions, and drive traffic to their restaurant via social media. Participants will gain points as customers visit their virtual restaurants, as well as through a series of challenges, which includes creating a promotional video to pitch themselves and their restaurant. Global and country-specific leaderboards will track the highest scoring contestants throughout the four week challenge and will determine, along with a comprehensive review by a panel of judges, who the winners and finalists are. The winners will be notified from April 15 through April 19.
