Sony is using the live stream of the Big Game to promote its God of War prequel.
What drives a warrior to relentless brutality? Deceived into murdering his beloved wife and child by Ares, the brutal warrior Kratos of Sony’s God of War video game series, has endlessly sought to avenge the unthinkable deed he was tricked into committing. Imaginary Forces director Karin Fong peers past the gruesome ferocity to uncover the genuine humanity and emotion brought on by this pivotal moment in the live action trailer From Ashes for the launch of Sony’s God of War: Ascension title.
This cinematic trailer promotes the release of the latest installment in the successful God Of War action-adventure video game series, forgoing the use of gameplay footage to deliver the emotional journey of a man coming to grips with unthinkable loss. A :60 version of the trailer will also air during the CBS.com live webcast of Super Bowl XLVII.
After working with Imaginary Forces on the in-game cinematics and titles for the God of War III title in 2010 and the forthcoming God of War: Ascension title, Sony once again reached out to Karin Fong and her team to entice fans with a revitalized eye on the iconic characters in the Ascension trailer. Created in conjunction with Sony’s overarching creative concept, the entire process was handled in-house: collaboration on creative concept, casting, live action production, editorial and VFX. Fong wanted to pull the characters and story out of the digital world and bring Kratos to flesh and blood in a uniquely filmic manner.
To allow fans to look past the violent nature of the protagonist, Fong chose to convey the emotional tumult driving his vengeance throughout the series.
“Having worked with the characters in a digital environment, I was anxious to bring Kratos to life as live action,” said Fong. “I really wanted the character to be more human and relatable to the audience by showing the depth of his sorrow and pain.”
