Electronic Arts is packing lots of content into its 25th NFL game.
“It’s great to be back with another year of the award-winning Madden NFL Cover Vote for a brand-new game that will be the deepest and most innovative in the history of the franchise when it launches in August,” said Anthony Stevenson, Senior Director of Marketing at EA SPORTS. “This year we’re posing the ultimate question of who’s more deserving; one of the NFL’s all-time greats or one of today’s hottest players?”
“This is the third consecutive year EA SPORTS and ESPN have collaborated on the Madden NFL Cover Vote in its current iteration,” added Raphael Poplock, Vice President of Games and Partnerships for ESPN. “Each year has brought record-setting results as NFL fans come out in droves to support their favorite players and teams, and by going big this year with legends facing off against the league’s current leaders, needless to say it will be an interesting vote with much debate and discussion.”
“SportsNation is built around social engagement and topics our young audience cares about, so the Madden NFL Cover Vote is a great fit for us, “said Jamie Horowitz, Vice President of Original Programming and Production for ESPN. “Our new host, Marcellus Wiley, played with the old school guys and Charissa Thompson is a new school fan, so I expect them to find fun ways to push this vote in social and on TV.”
Embraced by fans and honored by critics for 25 years, Madden NFL is known as the NFL’s “33rd Franchise” due to its authentic gameplay, the development team’s unparalleled access to NFL resources and its prominent place in NFL culture. Since its beginning as John Madden Football, the franchise has sold through approximately 99 million units and generated more than $3.7 billion in net revenue.
