Over 200 Blu-ray 3D movies like The Amazing Spider-Man and Brave entered the home entertainment market in 2012 as Hollywood continues to bring home the big 3D blockbusters.
Some blockbuster titles have even performed remarkably well, such as the sci-fi movie Prometheus from 20th Century Fox, whose BD 3D version generated first-week sales equivalent to a quarter of the title’s overall retail takings.
More intriguing still, BD 3D could be seen as an aspirational product. It is the BD format’s principal point of difference between it and other video entertainment platforms. Furthermore, 3D enables BD titles to be released as part of an ultimate video package with multiple discs, priced at a premium above standard 2D Blu-ray versions. On its uniquely situated perch, BD 3D could represent a coveted goal for upscaling among consumers, while serving up hopes for industry players that, even in a declining physical video market, some formats may still be able to maintain the value of the video disc.
