The Avengers, The Dark Knight Rises and Hugo among award-winners in Las Vegas.
Hardware members cited Walmart’s efforts in actively promoting and selling new digital technologies. The retailer continues to successfully support Blu-ray hardware and software, and UltraViolet through its Disc to Digital program, offering their customers a broad range of products and purchasing opportunities. As new categories such as UltraViolet appear, they have taken the initiative to develop engaging interactive displays to expose the consumer to emerging technologies.
In the category of Retailer of the Year for Software, Walmart was chosen based on its unparalleled excellence in the display and promotion of packaged initiatives, with a focus on digital growth, both on UltraViolet and electronic sell-through. DEG members also recognized Walmart as the Digital Retailer of the Year for its aggressive steps on UltraViolet and a forward thinking combined digital and packaged strategy.
“Walmart’s support of the Disc to Digital initiative through VUDU has been instrumental in introducing UltraViolet to a new generation of consumers,” said Craig Kornblau, Vice President of the DEG Board of Directors and President, Universal Studios Home Entertainment.
“Walmart and VUDU have been aggressive in promoting the UltraViolet ecosystem and have created an exceptional, consumer-friendly digital experience that enables consumers to experience the promise of digital ownership of movies and TV shows today.”
