The actress will make the rounds at the consumer electronics trade show.
"I'm thrilled to be working with CES as this year's Entertainment Matters Ambassador,” said Day. “The programming and content planned for the event this year is a true celebration of how technology is transforming the way we experience entertainment. CES is the perfect place to highlight this turning point in our creative landscape, and I can't wait to be part of it."
The Entertainment Matters program at the 2013 CES provides a content-focused CES experience for film, television and digital entertainment professionals. This year, the program features a variety of events and conference sessions, including: TweetHouse Presents, Innovations in Social Business, Digital Hollywood, Content in the Cloud, Variety's Entertainment Summit: Film & Technology and the 2013 IAWTV Awards Gala.
Attendees can check out content exhibits all over the CES show floor. TechZones like the new CloubBase3 Apps TechZone will display the newest and hottest products in content technology.
CES 2013 will feature 3,000 global technology companies unveiling the latest consumer technology products and services across 15 major product categories including the latest in audio, automotive electronics, connected home technologies, digital imaging/photography, electronic gaming, entertainment/content and more.