The Hollywood company behind the Mad Men intro is working with S2 Games.
“After doing so much research and planning in previz, it was incredibly rewarding when the team was able to see the final render of our first shot,” said Sanders. “It was such a satisfying culmination of the tremendous collaboration between Natalie Hall, Rich DeForno, our character rigger David Brown, and look dev artist Mikey Rogers. From there, I knew that each frame would follow suit and create an impressive end result.”
Rook opens on a darkened, fractured moon as a voiceover intones, “Perpetual night. That’s what we are headed for.” A crow soars over a nearly pitch-black, forgotten graveyard and the voiceover continues, “Where every heart melts as the black forces of chaos consume us all.” A shadowy, cloaked figure with a menacing beak stands atop an archway as an approaching bird morphs from bird, to bolt of light, to arrow and into the cloaked figure’s hand. “...I am Rook,” he says, “high archer of the gray elves. And these are the trials of strife.” He shoots the arrow, which turns back into the pyrotechnic bird and transitions to the title, “Strife,” closing out the teaser trailer.
Top entertainment studios, global brands and A-list agencies tap Imaginary Forces (IF) to find new ways to engage and inspire audiences. IF’s diverse talent pool of artists and creative professionals bring elite conceptual design solutions to projects in commercial, digital media, feature films and film marketing, television and architectural spaces. The studio has garnered numerous advertising industry awards as well as multiple Emmy Awards including an Emmy for their iconic titles work on AMC’s smash drama series Mad Men.
