The Mexican soccer star will grace the cover of the game in Mexico and North America.
The multi-faceted partnership will see Chicharito become an EA Sports Football Ambassador. He will become the cornerstone of marketing and advertising campaigns in Mexico and North America, featured on packaging and utilized in social media activities. Chicharito will appear on the cover of FIFA 14 on the Xbox 360 and PlayStation 3 games.
Fans will experience the emotion of scoring great goals in FIFA 14. A new feature called Pure Shot and a Real Ball Physics system transform shooting, making every shot attempt feel real and exhilarating. A new feature called Protect The Ball inspires gamers to build play through midfield and dictate the tempo of a match. Players will feel the tension as chances are created and then unleash the perfect strike. Plus, revolutionary new step-based locomotion technology delivers Precision Movement, bringing the authentic motion of professional footballers to FIFA 14. Players now plant, pivot and cut, feel more agile and athletic, and move with the explosiveness of elite athletes. With engaging online features and live services that connect fans to the heartbeat of the sport—and to each other— through EA Sports Football Club and Match Day, FIFA 14 is soccer's social network. Additional features will be revealed in the months ahead.
