Growth in active gaming expected through 2015.
The study was conducted by video game research firm EEDAR. Active games encourage healthy activity among children, engage new audiences in physical education classes, and provide a fun family activity. Between 2002 and 2012, the Entertainment Software Rating Board, the industry’s self-regulatory ratings body, gave more than 90 percent of active video games ratings of “E” for “Everyone” or "E10+” for “Everyone 10+.”
ESA and PCFSN also released a new video highlighting their partnership on the Active Play Presidential Active Lifestyle Award (PALA+) Challenge. Through this innovative program, Americans can earn their PALA+ through active video game play. The PALA+ program requires children to be physically active for 60 minutes each day and adults to be active 30 minutes a day, five days a week for six out of eight weeks. The video features ESA CEO Michael D. Gallagher, HHS Secretary Kathleen Sebelius, PCFSN Co-chairs Drew Brees and Dominique Dawes as well as PCFSN Members Allyson Felix, Billie Jean King, Michelle Kwan.
