Video game retailers are the most effective at enforcing age-based ratings, according to the Federal Trade Commission's (FTC) latest undercover shopper survey.
The FTC report follows ESA's recent announcement of a new campaign to increase awareness of the ESRB rating system and parental tools, which help parents monitor the games their children play. As part of this effort, ESRB and the Congressional Caucus for Competitiveness in Entertainment Technology hosted a briefing last month on Capitol Hill to educate policymakers about the resources available to help parents make informed entertainment choices for their families. At the briefing, ESRB President Patricia Vance explained the various components of the rating system, and video game publishers showcased the parental control features found on all current video game consoles, PCs, and handheld systems.
The video game industry continues to partner with family advocates, elected officials, and government agencies, as well as retailers, to provide dynamic tools and information to help parents make educated game choices.
