Ubisoft and McFarlane Toys announced today a partnership to bring the world toys based on the popular Assassin’s Creed franchise. The first series will consist of seven figures and have popular game characters Connor and Haytham Kenway.
Ubisoft and McFarlane Toys announced today a partnership to bring the world toys based on the popular Assassin’s Creed franchise. The first series will consist of seven figures and have popular game characters Connor and Haytham Kenway. Each figure will be so detailed it will look like it could come to life at any moment. The figures will get an early release at the International Toy Fair. Each figure will come with a code to unlock in-game content. Each figure will set you back $15 to $17 bucks and will be available at most toy stores and specialty stores such as comic shops.
Todd McFarlane, CEO and founder of McFarlane Toys, said, “I'm always excited to work with a premiere entertainment company like Ubisoft. Their world-class studios have created some of the most compelling video games in recent memory. The Assassin's Creed series is a huge hit with gamers, and continues to grow in popularity. We're thrilled to have the opportunity to create high-quality collectibles based on their games, and to bring them to a wide audience at a reasonable price.”
Todd explains, “We're always looking to raise the bar with our figures, and Ubisoft has been a great partner to help make that happen. These will be the first McFarlane Toys to include integration with the game itself. Our Assassin's Creed figures will include codes that unlock unique content in game – things like new weapons, clothing colors, or other customization options. Features like this reward the hardcore fans who buy the figures, and give collectors some added value.”
“McFarlane Toys is renowned for their creativity, authenticity and incredibly detailed action figures,” said Tony Key, senior vice president of sales and marketing, Ubisoft. “We’re excited to partner with Todd to bring the colorful characters in the Assassin’s Creed universe as action figures to consumers.”
