Launch of the 25th Anniversary Edition game to be celebrated with livestream gameplay.

Prima Games, an imprint of Random House, is celebrating the 25th Anniversary of EA Sports Madden NFL 25 with two of its Official Game Guide writers. Game Guide authors Stephen “SGibs” Gibbons and Zach “ZFarls” Farley, both of whom have won multiple Madden NFL tournaments and are active and trusted members of the EA Sports Game Changer program, will begin playing the game on Monday, August 26th at 11 am ET. The two will take on virtual challenges from LA Clippers center Ryan Hollins, NASCAR spotter TJ Majors (Dale Earnhardt Jr., Regan Smith), EA Sports Developer and former NFL Lineman Clint Oldenburg, developer of the game’s blocking schemes, along with many other EA Sports Developers, Gamechangers and select media.
In the lead-up to the launch of Madden NFL 25, Gibbons and Farley spend several months at EA’s Tiburon Studios in Orlando, FL, and work with NFL players, EA SPORTS developers, and learn the nuances of the game to pass along their helpful tips through the print and online guides. Gibbons and Farley are well-known in the gaming community for having co-created the “5 Sets of Success”, a specialized scheme for the Madden NFL games that features an aggressive offensive style and highly adaptive defensive style as well as a popular weekly Madden Podcast.
"The launch of Madden has always been my favorite day of the year and I couldn't be more excited to spend it teaching people how to dominate in Madden NFL 25," said Farley.
The guides feature a variety of skill-level options, from novice to tournament-level, with pre-launch options available now and the remaining guides coinciding with the Madden NFL 25 game launch. Prima Games has sold over three million Madden NFL strategy products since launching in 2000. To learn more about the official guide authors in the Madden NFL 25 Official Guides trailer.
This year’s print guide is a 350+ page book ($24.99) with free eGuide access, and bonus Ultimate Team Pro Pack, with Barry Sanders download code. Pre-orders are now available at Amazon, GameStop and Best Buy. Online options at www.MaddenTips.com range from a free pre-launch offering of all Team Playbooks, tournament-level tips and strategies in the Winner’s Kit ($129.99), Offense/Defense Playbook ($49.99), and Problem’s Tournament Champion Playbook ($49.99). Other products include the Madden NFL 25 ‘How-To’ (4.99) and Madden NFL 25 ‘Teams’ ($9.99 bundle, $0.99 team) iOS apps. Prima Games is also offering a free “Casual NFL Gamer” eGuide with a Madden Glossary featuring helpful “How To” videos, Top 5 articles, and early set-up recommendations at PrimaGames.com/MaddenNFL25.