UK online retailer ShopTo is refusing to sell Activision games following a dispute over Call of Duty: Ghosts. The retailer is frustrated at the publisher for not allowing them to ship Call of Duty games before launch.
UK online retailer ShopTo is refusing to sell Activision games following a dispute over Call of Duty: Ghosts. The retailer is frustrated at the publisher for not allowing them to ship Call of Duty games before launch.
ShopTo boss Igor Cipolletta told Eurogamer, "Activision's policy of only allowing e-tailers to dispatch one day before release date effectively destroys an e-tailer's pre-order campaign as many deliveries inevitably arrive post-release date.
"This has the undesired effect of previously loyal and satisfied customers thinking that, if we can't 'get it right' for one of the biggest games of the year, why should they trust us with any future orders?
"Their friends and acquaintances, by word of mouth and social media, (despite possibly not having ever ordered from us), would see us (and possibly e-tailers as a whole) as unreliable. This despite all the time and hard work my team and the myriad of other publishers put into other titles during the year.
"Of course this Activision policy is not for every title, but due to the volume and fever pitch Call of Duty seems to generate (both positive and negative), it causes the most damage to us."
Source: Eurogamer
