2K Sports will have plenty of social media help when it promotes WWE 2K14 this fall featuring The Rock on the cover.
WWE has eclipsed 100 million Facebook fans across its network of pages during WrestleMania 29, further cementing itself as one of the most followed brands in the world. WWE’s Facebook network currently has more fans than the NFL and its 32 teams combined and MLB and its 30 teams combined. Fandango talks WWE, Wrestlemania and video games in this exclusive video interview.
The main WWE Facebook page also has more fans than the NHL, The New York Times, ESPN, Pepsi, Burger King, NASCAR and CNN. Seventeen WWE Superstars rank in the top 100 most-followed athletes on Facebook, with John Cena (more than 14 million fans) as the third most-followed athlete in the U.S. behind only Michael Jordan and Kobe Bryant.
To drive additional fan engagement, WWE launched “Superfan Showdown,” a Facebook app exclusive to the platform that allows fans from around the world to compete in fast-paced interactive trivia challenges, rapid-fire polls, mind-bending puzzles and much more. As fans go head-to-head, they earn points, climb the global leaderboard and accumulate “WWE cash” that can be spent to purchase exclusive virtual goods, including: limited edition badges, rare Superstar trading cards, and never-before-seen WWE video content.
WWE now has more than 150 million followers across all social media platforms while ranking in the top 20 most social companies according to the Dachis Groups Social Business Index. WWE is also one of only seven brands in the world to obtain a Klout score of 99 from Klout.com, which measures a brands’ social media influence on a scale from 1 to 100. The other six brands include YouTube, The New York Times, Huffington Post, Time, Associated Press and the Los Angeles Dodgers.
